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With innovative new technologies and communication tools, digital marketing is constantly evolving. That is why it is important to take them into consideration when developing your marketing strategies.

We have long talked about the need for businesses to take the digital path. While large companies were quickly jumping on the bandwagon, many small and medium-sized companies hesitated, as investments were significant and profits were uncertain. Now we can say that organizations having taken the digital turn before the pandemic are in a better position today since they have a tool that allows them to continue their economic activities during confinements. Some have benefited from an increase in their sales while others have seen a smaller decrease compared to their competitors.