Remarketing
Regain the attention of your visitors
This strategy allows you to display your banner ads on other sites or social media. The goal is to reconnect with a person who has visited your website and has not completed the expected conversion. It gives you a second chance to attract them to your website to complete the desired conversion.
Retarget your customers
Increase conversions
Do you always purchase from the first contact of a brand on the internet?
Or do you take the time to browse around several websites before choosing?
Perhaps you even take a while to think about it in order to make the right decision?
Remarketing helps your visitors to keep you in mind by generating a new contact when they are most likely to convert.
There are several ways to do this:
Basic retargeting
Keep in touch with your viewers during the entire pre-conversion period. This time frame varies depending on the purchase type. For example, it can be a few days for an impulse purchase such as a meal from Benny & Co. or a few months for a longer buying process, such as calling a mortgage broker.
Seasonal Retargeting
You can choose to retarget your users at a specific time that drives conversion. By understanding your product's lifecycle, you can run targeted campaigns at the right time. For example, early fall for a pool closing service or in spring to promote a summer camp.
Commercial Retargeting
We suggest retargeting with a special offer for e-commerce websites. The objective is to convince your customers who have abandoned their shopping cart to come back and complete the transaction. Offer them attractive offers on the products in their shopping cart, such as free shipping, first time buyer discounts, etc.
Retarget by interest
Prepare your remarketing campaign by targeting Internet users according to their interests. It is possible to create a personalized audience based on their online product search. For example, an insurance broker could target their advertisements for insurance to people who have searched for a new home or vehicle.
Showcase other products
Why not present other products to your customers according to their previous purchase? Cross-selling and up-selling allow you to retarget in order to generate more sales. For example, offer pods to customers who have purchased a pod coffee maker. Or offer a gift box containing one of their recently purchased products.
Targeting similar users
You can examine your existing customer data to find new customers with common interests. The internet, and more specifically social media, offers an effective way to reach a much larger audience of users who can appreciate your products and drive more conversions.
Futé, Futé … What does it mean?
Choosing the right platform
For all your remarketing needs
Google Ads Display
By opting for a Display campaign on Google Ads, you can broadcast your ads on a very large number of sites with large audiences such as Météo Média and La Presse. It allows the distribution of static and animated banners in 12 different formats depending on the location of the ad.
Google Ads Search
Can you imagine being able to show a different ad to your previous visitors? Or to more high-valued prospects? Remarketing on Google Search allows you to refine the targeting of your ads. For example, you can choose to increase the bids only for a target group of users who have already interacted with your brand.
Facebook Remarketing allows you to display your ads on the Facebook news feed of your websites' visitors. The opportunities available for your brand know no limits! You will be able to use many different ad formats such as images, videos, stories and much more.
Connect with more potential customers on their smartphones with Instagram remarketing. You can even build an audience by targeting visitors who have reached a specific product page on your site in the last 30 days to then feature that same product in their news feed.
Target the right audience
Among all of your users
Website visitors can be grouped according to specific behaviors. For example:
- The number of page views
- The URL of a specific page view
- Time spent on your site in general
- The time spent on a specific page
- A specific action taken on the website
- The number of visits per user
- The number of days since the last visit of a user
- The different acquisition sources (Google, Facebook, Bing, etc.)
- Demographic data (gender, age, interests)
A wise remarketing strategy
To optimize your results
Let's develop an effective
strategy for your growth
engagement and conversion!
