SEARCH ENGINE REFERENCING: HOW AND WHY?
TARGET YOUR MARKET
Add relevant content to your website to attract a high quality traffic.
Net Surfers rely on search engine: if you get a efficient positioning, your website will inspire confidence and therefore gain notoriety.
Investing in your website can only be beneficial. Become the reference in your field on the web and benefit from a long-term impact.
INCREASE THE NUMBER OF YOUR VISITORS
By optimizing your website, your customers will become more interested in your business. Remain active by sharing relevant content so the number of your visitors will increase according to your positioning.
What is Referencing?
A HIGHLY Interesting Concept!
The SEO “Search Engine Optimization” is the art of positioning a website in the top researches of search engines such as Google.
The goal is obviously to be visible when a potential customer is looking for products and services that you offer.
The big advantage is the visibility you will get “for free”. Indeed, no fees are charged when a web user clicks on your website. You will perhaps have to be ranked among the first 10 results to have a visibility that is worthwhile, and this is where we come into play!
How Does it Work?
Our Renowned Boat Analogy!
The hull of your boat represents your website.
It all starts with your website. It is essential to have a website that your visitors can easily navigate. This means a website where you can easily find the information you are looking for. In other words, strategic and simplified navigation is the basis!
The rudder of your boat represents the source code.
Now that you have a good website, you need to specify to Google (or other search engines) the direction you want to go. Just like a rudder on your boat, you have to optimize your source code so that search engines understand where you want to be visible.
The power of the wind in your sail represents your popularity on the web.
Now that you have an efficient website that is well-optimized for the search engines, we can start the race against your competitors! Just like a boat that has the wind in its sails, we must increase your popularity on the web to show Google that you are better than the competition.
There are several ways to boost your popularity on the web; here are those we consider the most efficient:
- Inbound Links Creation
- Social Media Management
- Blog Management
Keep your momentum!
Furthermore, although referencing (SEO) requires more effort than other strategies at the beginning, less investment and effort will be required to keep a long-term position.